heroes in our hotel
From creative ideation to production, our team worked with The Annex to create this emotionally charged creative for their Heroes in our Hotel GoFundMe campaign.
In April, The Annex Hotel initiated Heroes in our Hotel, providing free accommodation to those who were, and still are, selflessly battling the on-going pandemic. There was no government prompting or subsidies. Initial funding was provided through the generosity of private donors for three months. June 30th is the end of that financial support. There is still a very real need for accommodation for our healthcare Heroes. Staying at The Annex Hotel allows them to keep their loved ones, and all of us, safe and cared for.
The SMART Creative Team produced this video.
take a look at what else we’ve done.