You can’t help but salivate at the visual of freshly made food – really it has been proven by science. Johnny’s Shawarma took advantage of this by producing four pieces of mouth-watering content specifically for Facebook and Instagram. These videos got up close and personal with the food while showcasing the strategic placement of toppings and sauces. The ads were strategically scheduled to run during times when hunger strikes and food is top of mind– lunch and dinner. It’s all about giving the people what they want, when they want.

The SMART Creative Team produced this video.